Whether it’s digital marketing, social media marketing, or email marketing for hotels, meeting consumer expectations is becoming more difficult every day. The future of marketing, in general, is about providing consumers with relevant information without making them work hard for it or wait more than a couple of seconds to see it.
While the future of digital marketing may be challenging for hotels, it should also be exciting. Here are a few different hotel digital marketing strategies to keep up with the times.
Mobile Website Speed and Responsiveness
A negative mobile website visit experience is a surefire way to lose out on a conversion. Email marketing for hotels is usually only effective if you have a great mobile website, as well. Consumers will read your email and usually click on the link to your website immediately. But if your website is slow or not very responsive, they will close the window and delete the email.
Consumers Want Personal Interaction
There are good things and bad things regarding social media marketing for hotels. The good thing is social media can give you maximum exposure. The bad thing is consumers always see what you post, so you need to be able to connect with them. You may need to hire one or two people to manage social media accounts on a full-time basis. Consumers are reaching out to companies via social media now more than ever before, so interacting with them personally through these platforms is only going to become more popular.
Hotels Must Tailor Marketing Efforts to Individual Needs
Digital marketing for hotels has changed in the past few years, and it appears it will change even more in the future. There are many analytics tools hotels can use to see what consumers want. These tools can gauge the success of past marketing campaigns, conversion rates, and targeted audiences to determine what strategies were most effective. The next campaign can be tailored to meet those individual needs, whether it’s via email, social media or another platform.
All Things Hospitality is always thinking about the future of digital marketing. We have a unique ability to identify trends in social media marketing for hotels and any other marketing campaign industry. Armed with this information, we can help our clients keep up with the times. Contact us to see how we can help you not only improve conversion rates today but prepare you for the future of marketing.