Google Ads Strategy – Strengthen it 3 Ways!

Google Ads Strategy – Strengthen it 3 Ways!

Get better results than ever with these Google Ads Strategy tips

Advertise on a platform where there are over 259 million unique visitors, 4.8 billion daily interactions, and over 5 billion search queries a day. There is no denying that you can reach your goals with a strong Google Ad strategy. Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources. All Things Hospitality has put together three ways to strengthen your Google Ads strategy.

Customer Match List

Customer Match is an advertising tool that helps you make the most of your own data. Re-engage your past customers and find new customers like them across Search, Shopping, Gmail, YouTube, and Display. We’re moving toward a cookie-less world. Customer Match list continues to enable you to reach your most valuable users and is an important tool in the way you manage your audiences without relying on traditional tag based website visitors. Your Customer Match lists are used in Smart Bidding and optimized targeting to help you get the best performance.

These lists may be used to improve your campaigns’ performance. Also, according to Wordstream, it can match around 50.40% of your email list to users who see your ads. Consequently, this is much higher than the matching ability of similar advertising features on Facebook or Twitter. Therefore, if you have a great customer match list that can help Google find look-alike audiences, send it to us and it will improve your targeting.

Video Assets

To make ad campaigns more effective, Google has added video assets for responsive display ads. Google Ads is requiring a video asset of some sort in order to fully optimize your Google Ad Campaigns. Google Ads checks that an ad has the optimal number of different headlines, images, videos, and descriptions. “60 percent of shoppers use online videos to get ideas or inspiration for the items they wish to purchase. So, to make ad campaigns more effective, Google has added video assets for responsive display ads. Adding a video asset will ensure that you have the best Google Ads Strategy possible.

Videos are a great way to tell a story about your brand or to let consumers know about the benefits of using your product. Adding video to any ad campaign will enhance it even if just photos together in video formats. If you have a video we can add to your Google Campaigns please send it to us.

Landing Pages

Another tactic is having a landing page for your Google Ad Campaigns will help improve the ad quality. There are less actions it takes for the visitor to convert and it’s a clean and easy way to track conversions especially for branded websites. Landing pages focus on a singular call to action goal. Everything on a landing page is meant to support a focused initiative which is converting the users to a lead. The offer is front and center and there is a clear call-to-action satisfying both parties. The landing page eliminates choice, thus reducing cognitive load and increasing conversion and user experience. Having a landing page can help improve your Google Ads Strategy.

According to Google, “Landing page experience is Google Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for – quickly and effortlessly. The experience you offer affects your Ad Rank and therefore your CPC (cost-per-click) and position in the ad auction. Your ads may show less often (or not at all) if they point to websites that offer a poor or complicated user experience. If you want to learn more about landing pages, contact us, and we’d be happy to help!