Drive incremental revenue with custom food & beverage offerings for this creative audience.
Starting tomorrow over 160,000 comic, gaming, animation and movie fans will flood San Diego Comic Con, the nation’s 2nd largest comic book convention. The 4-day event will contribute an estimated $150 million to the city’s tourist industry.
Of course your hotel is sold out over the convention dates. How else can you maximize your revenue potential over these 4 days?
Heroes Have to Eat!
Your hotel’s food and beverage outlets can answer the call for incremental revenue by catering to hungry heroes during these popular conventions.
From Wookie Cookies to Dagobah soup on offer at Bake Sale Bakery to Dr. Strange Elixir at Flour and Bakery and The White Walker at Grant Grill, San Diego bars and restaurants are offering up clever menu items that play to these inventive minds. See the complete list of Comincon themed menu items in the San Diego Union Tribune.
Not in San Diego?
As “geek culture” invades the nation, Comicon conventions are now found year round and in most major cities. Your local convention may not be on the scale of San Diego’s, but, the influx of hungry Cosplay enthusiasts is your opportunity to suit up to feed the crowd of super fans. Check for your city in this list of comic conventions now through 2018.
After developing your creative ComiCon themed offerings, an effective plan to promote your offering is critical. Below are some ideas to reach this highly targeted audience.
Go Where the Fans Are – Social Media!
Facebook and Instagram
Facebook and Instagram offer incredible audience targeting capabilities. Combining geotargeting with specific Cosplay related interests, a well-timed campaign can get your message in front of fans at the precise moment hunger strikes. Invest time in research to get your campaign timing and targeting perfectly aligned with your city’s convention.
Pairing Snapchat ads with a custom geofilter is an affordable and highly effective dual approach to reaching this unique audience. A well-timed ad will place your ad directly in their line of virtual sight. Make it easy for customers to spread awareness of your offer to their community of fellow fans with a creative custom Snapchat geofilter.
Capitalize on foot traffic with traditional signage. Window clings and sidewalk sandwich boards are cost efficient and effective.
Convention Website and Program Ads
Your local Comicon convention is likely using a website and printed program to communicate with event attendees. Contact the convention planning group to see if there are opportunities for ads in these digital and print mediums.
Host a Convention
Conventions in many of the smaller markets are held in hotel event space. Contact your local event organizers to ensure your hotel is considered for future events.
All Things Hospitality’s team of professional designers can help you plan and execute your campaign. From strategy and planning stages to creating custom Snapchat Geofilters and designing innovative social and digital ads, ATH can handle all aspects of your campaign. Contact All Things Hospitality at 817-225-2980 to start planning your campaign today.