Do you have a TikTok strategy?

You’ve heard that “content is king” but do you know why having a TikTok strategy is so important?

What are TikToks and Reels?

TikToks and Reels are entertaining, immersive videos where you can creatively express your brand story, and educate your audience. Get discovered by more than just your current following utilizing a TikTok strategy and reel strategy. TikToks are short-form videos that allow creators and businesses like you a powerful way to promote and reach potential customers. Having a TikTok strategy in today’s changing digital marketing landscape can make you highly competitive. The primary benefit of Instagram Reels is brand awareness. It will enable your content to be seen on the Explore page and on an endless feed of Reels. Reels are Instagram’s latest and most prominent feature. Consequently, Instagram is promoting this feature and the content created using it. “Instagram Reels statistically grew engagement rates within the app by 22%”

Increase your organic reach

Get noticed. Small businesses are getting noticed much more due to Instagram pushing reels content more than posts and carousels. Video content is a vital part of any 2022 social media strategy in order to get more reach and engagement. Similar to Instagram, hotels can also utilize a TikTok strategy to boost business, increase conversions, direct more traffic to their website, deepen their audience reach, and build brand awareness. With over 800 million monthly users, TikTok is a great way to promote your hotel. Unlike Instagram’s maximum 60 seconds reels, TikTok has up to 10 minute video creation available.

So why should you have a TikTok strategy?

“The attention span on social media is 2 seconds.” You have two seconds to capture your audience’s attention for your Hotel. Due to the nature of a moving picture, video can be much more compelling to stop the scroll – especially if it is a beautiful display of Hotel property features and amenities, inspiring travelers to book with you, sharing travel tips for guests, etc. Uploading videos to TikTok and Instagram Reels boosts your hotel’s chances of exposure from being viewed on the explore page of each platform. With all these extra eyes on your content, you have a great chance of securing bookings from interested travelers who like what they see on your Instagram or TikTok page.

Looking for easy and affordable content creation? All Things Hospitality can help. Reach out to us or book a complimentary social strategy consultation.