November 3rd, 2016 (Mansfield, Texas) – All Things Hospitality announced the launch of the redesigned corporate website for DFW-area hotel management company, Huntington Hotel Group. Huntington commissioned All Things Hospitality to update its corporate website to appropriately convey the company’s breadth of services, effectively display their portfolio of hotels, and act as an entry point to the company careers portal.
The Website Development Process
ATH worked closely with Huntington leadership to facilitate a smooth development process as well as identifying the primary goals for the new website. In addition to improving the website’s design aesthetics and performance in organic search results, the updated design needed to address several technical issues with the previous website.
First, outdated content did not accurately reflect the company’s current portfolio. Also, the lack of mobile-friendly design affected usability on mobile devices and tablets. Additionally, confusing navigation resulted in duplicate content. The ATH team started by evaluating the existing content to determine relevance, address duplicate content, and then better organize the navigation to improve user experience.
- Highlights of the new website design include:
- Calls-to-action focus on Huntington’s primary goals.
- The responsive design provides a seamless user experience across devices.
- The updated layout emphasizes Huntington’s diverse portfolio of Marriott and Hilton hotels.
- The focal point of each hotel’s landing page is vivid imagery, with several featuring photography by All Things Hospitality.
Finally, ATH optimized all on-page search elements to improve the site’s visibility in organic search results.
“It was a pleasure working with the All Things Hospitality team on the re-launch of our website. The quality and service they provide is always top notch. The entire team at ATH is very responsive, they are great with suggestions and ideas, and just fantastic to work with. I’ve worked with them on past projects before and I look forward to continuing to work with them on future projects.”
– Toby Cheng, Vice President of Marketing, Huntington Hotel Group.
Not sure if your hotel’s website is performing well? Contact the ATH team for a complimentary hotel website evaluation and to discuss your hotel marketing needs.
About Huntington Hotel Group
Huntington Hotel Group was founded in 1998 and has developed 13 hotels over the past 14 years and currently operates a portfolio of 24 hotels in six states. They are a leader in hotel development and management, and are comprised of numerous select service brands including Courtyard by Marriott, Residence Inn by Marriott, SpringHill Suites by Marriott, Homewood Suites by Hilton and Hilton Garden Inn. They provide operating, asset management, accounting and financial services for hotel owners. Visit HuntingtonHotelGroup.com for more information.
About All Things Hospitality
All Things Hospitality is a DFW-based boutique marketing agency focused exclusively on the needs of the hospitality industry. Hotel marketing services include web design and development, brand strategy, print collateral, digital marketing, social media and reputation management. All Things Hospitality is a Marriott preferred photography vendor and has photographed hundreds of hotels across the U.S. Read more at the company’s website, AllThingsHospitality.com.