Monarch club

Case study

A Restaurant Marketing Case Study

Turning local buzz into a thriving digital community. In 2024, The Monarch Club set out to grow its digital presence and connect with the city’s energetic, culture-driven crowd. Through an intentional content strategy rooted in high-quality visuals and authentic storytelling, we transformed its Instagram into a lively extension of its in-person vibe. 

Social media management

Paid social strategy

Creative direction & storytelling

View of historic Detroit skyscrapers from The Monarch Club rooftop, illustrating destination bar marketing.

our Approach

As a specialized hospitality content creation agency, we focused on showcasing the club’s unique atmosphere, handcrafted cocktails, and scenic Detroit skyline views. Our tailored content strategy was designed to capture the energy of a sophisticated nightlife destination, while maintaining its historic identity

A server holding a tray of three colorful handcrafted cocktails, featuring professional food and beverage photography. THE RESULTS

Our paid social campaigns delivered impressive performance, turning digital engagement into real-world reservations. Monarch Club saw increased brand visibility, stronger online engagement, and a measurable boost in bookings — all while maintaining an efficient spend and strong return on investment.

14,496

YTD FOllower grwoth

1.21%

Engagement rate

39,045

Impressions (Last 30 days)

Downtown Detroit skyline view, utilized for localized restaurant and bar marketing content.

our IMPACT

In one year our restaurant and bar marketing agency approach delivered remarkable organic growth and engagement for the brand, laying down a solid foundation for building a dynamic online community that attracts, engages, and converts followers into guests.

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H Hotel

Case study

Paid Social & Hotel Performance Marketing

As an experienced hotel performance marketing agency, we focus on driving bookings and brand loyalty through targeted social campaigns. Transforming a competitive Los Angeles hotel into a market standout, this lifestyle hotel near LAX needed a campaign that would not only showcase its inviting event spaces but also highlight why it’s the perfect choice for travelers and locals alike.

Paid social strategy

Creative direction & ad design

Audience targeting & segmentation

"Rooftop evening corporate event at H Hotel, highlighting targeted event marketing campaign results.
our Approach

We launched a series of strategic Meta (Facebook and Instagram) campaigns designed to drive high-intent traffic and convert viewers into guests. By combining striking visuals with guest-focused messaging, we captured the essence of the hotel experience — from modern accommodations to dynamic event spaces.  

 

Using Reveal Mobile, we refined targeting to reach location-based audiences most likely to book. This precision allowed us to engage potential guests at the right moment and inspire immediate action.  

Modern exterior of H Hotel Los Angeles at night, captured for a hotel performance marketing case study.
Executive hotel boardroom setup, used in ad creative targeting corporate meeting and event planners.
THE RESULTS

By developing a comprehensive hotel event marketing strategy, the paid campaigns focused heavily on driving revenue for transient hotel bookings and awareness for the rooftop event space. By pairing bold creative with precise targeting, we not only increased website traffic but turned high-intent clicks into real bookings. This approach ensured an efficient spend while maintaining an impressive conversion rate, ultimately strengthening H Hotel’s digital presence and fueling long-term growth.

$2,649.19

Spend

$0.72

Cost per click

24.95%

Conversion rate

$3.83

Cost per conversion

1.22%

Average year-to-date CTR

303,049

Total year-to-date impressions

Luxury outdoor hotel swimming pool and lounge chairs, featured in paid social media advertising.
our IMPACT

The campaigns successfully increased brand visibility, boosted website traffic, and converted interest into bookings — all while maintaining an efficient spend. We turned casual browsers into qualified leads, helping the hotel build a stronger pipeline of guests and event inquiries.  

 

Beyond immediate results, the campaign reinforced H Hotel’s positioning as a go-to destination near LAX for both stays and special events.  

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