{"id":70,"date":"2017-07-14T21:33:54","date_gmt":"2017-07-14T21:33:54","guid":{"rendered":"https:\/\/allthingshospitality.com\/blog\/?p=70"},"modified":"2019-04-16T17:48:54","modified_gmt":"2019-04-16T17:48:54","slug":"hotel-photography-for-maximum-results","status":"publish","type":"post","link":"https:\/\/allthingshospitality.com\/blog\/2017\/07\/hotel-photography-for-maximum-results\/","title":{"rendered":"Hotel Photography for Maximum Results"},"content":{"rendered":"

Twenty-first-century travelers are more visually driven than ever before making your hotel photography a critical component of a modern marketing strategy.<\/h2>\n

The adage \u201cA picture is worth a thousand words\u201d could be updated to \u201cand thousands of room nights\u201d.\u00a0 Numerous studies by major brands and third-party booking sites emphasize the importance of your hotel photography, showing the number and quality of images directly affect online conversion rates.\u00a0 In fact, an ROI MANAGER study found 97.6% of guests clicked on photo galleries before booking online.\u00a0 Additionally, a recent TripAdvisor study emphasized the importance of quality and quantity, reporting hotels with 20+ hi-res photos receive 150% more traveler engagement and a 22% increase in booking inquiries.<\/p>\n

Plan Ahead for Maximum ROI<\/strong><\/p>\n

The evidence is clear \u2013 investing in professional photography will pay dividends in increased conversions.\u00a0 How can you ensure your photos are high quality and will engage potential guests?\u00a0 These five critical steps will help you maximize your hotel photography investment.<\/p>\n

1. Select the Right Photographer<\/h3>\n

Maximize return on your investment by hiring a professional that specializes in hotel photography. Just because a person owns a professional-level camera does not make them a professional.\u00a0 All photographers do not follow the same methods.\u00a0 An experienced professional hotel photographer will be familiar with the type and style of images that best sell your hotel experience.\u00a0 An exceptional photographer will guide you through the planning and preparation process to optimize the project and execute the session efficiently.<\/p>\n

2. Make Sure your Photographer Knows Brand Guidelines<\/h3>\n

Ensure the images captured during your session can be used on your brand website, as well as other websites and marketing efforts.\u00a0 Images that do not meet your brand guidelines may be refused by your brand\u2019s eCommerce or marketing department, minimizing the potential return.\u00a0 A professional hotel photographer should be familiar with your brand\u2019s guidelines and understand how to shoot according to your brand\u2019s style guide.\u00a0 An exceptional photographer will provide guidance in this process.<\/p>\n

3. Plan Early for your Session<\/h3>\n

As soon as you choose a photographer and book your session, begin planning immediately.<\/p>\n