{"id":593,"date":"2022-08-11T21:28:12","date_gmt":"2022-08-11T21:28:12","guid":{"rendered":"https:\/\/allthingshospitality.com\/blog\/?p=593"},"modified":"2022-08-11T21:28:14","modified_gmt":"2022-08-11T21:28:14","slug":"new-feature-to-triple-google-ad-success","status":"publish","type":"post","link":"https:\/\/allthingshospitality.com\/blog\/2022\/08\/new-feature-to-triple-google-ad-success\/","title":{"rendered":"Google Ads – Triple Your Success!"},"content":{"rendered":"\n

Google Ads’ new feature Performance Max Campaigns are seeing a higher interaction rate than search or display ads.<\/h3>\n\n\n\n
\"Google<\/figure>\n\n\n\n

You likely know about Google Ads, but how in the loop are you?<\/p>\n\n\n\n

If you\u2019re new to the digital marketing space, Google Ads<\/a> is an advertising platform run by Google. It’s easy to create ads and target customers. Google Ads can be a great tool for brand awareness, traffic, and conversions. <\/p>\n\n\n\n

Content is King<\/h3>\n\n\n\n

In context with social media, it’s tempting to redirect all of your budget to social platforms like TikTok and Instagram. <\/p>\n\n\n\n

We encourage you not to overlook what Google has to offer. They continue to evolve with the quickly changing digital ad space. One of Google\u2019s most exciting developments is Performance Max Campaigns.<\/strong><\/p>\n\n\n\n

Gone are the days of carefully designed ads. Video content is far outperforming static content not only on social media but also in the pay per click ad space. <\/p>\n\n\n\n

Why We Love Performance Max Campaigns<\/h3>\n\n\n\n

Performance Max Campaigns allow you to easily create more compelling ad content using Google\u2019s powerful AI. <\/p>\n\n\n\n

Instead of working with a graphic designer to create static assets, simply upload raw content to Google and allow their expert AI to determine what combination of copy, photos, and videos is best for your ideal audience.<\/p>\n\n\n\n

Performance Max Campaigns get more results at less cost because of the wide digital real estate they cover. <\/p>\n\n\n\n

Google\u2019s AI will auto-generate ads for your business. This means that it can also format these ads to fit anywhere within Google\u2019s expansive ad network. <\/p>\n\n\n\n

This includes in Google Searches, on Youtube, in Google\u2019s promotional email folder, on any of their display network partners\u2019 websites, on apps, and even more.<\/p>\n\n\n\n

Now one campaign can accomplish what traditionally many campaigns can and with better results.<\/strong><\/p>\n\n\n\n

Google\u2019s new Performance Max Campaigns offer exciting features that help you better reach the right audience. <\/p>\n\n\n\n

Google will use your Audience Signal<\/strong> as a starting point to find your target audience for a specific group of assets. You can create different asset groups and audience signals to best optimize your strategy.<\/p>\n\n\n\n

Performance Max campaigns are overall out performing traditional ad campaign types like search and display our data suggests. <\/p>\n\n\n\n

On average, our Performance Max campaigns are seeing 10.57% interaction rate as compared to our search and display campaigns that are seeing a 3.74% interaction rate. If you\u2019re looking to drive more paid traffic to your business, don\u2019t hesitate to book a consultation with All Things Hospitality and get your complimentary ad strategy.<\/p>\n\n\n\n

\n
Book a consultation!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Google Ads’ new feature Performance Max Campaigns are seeing a higher interaction rate than search or display ads. You likely know about Google Ads, but how in the loop are you? If you\u2019re new to the digital marketing space, Google Ads is an advertising platform run by Google. It’s easy to create ads and target … <\/p>\n

Read Article<\/span> Read More<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"\nGoogle Ads - Triple Your Success! - Hotel Marketing Insight | Photography Tips | All Things Hospitality Blog<\/title>\n<meta name=\"description\" content=\"Google Ads new feature offers the ability to triple your interaction rates with Performance Max Campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/allthingshospitality.com\/blog\/2022\/08\/new-feature-to-triple-google-ad-success\/\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Google Ads - Triple Your Success! - Hotel Marketing Insight | Photography Tips | All Things Hospitality Blog\" \/>\n<meta name=\"twitter:description\" content=\"Google Ads new feature offers the ability to triple your interaction rates with Performance Max Campaigns.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/allthingshospitality.com\/blog\/wp-content\/uploads\/2022\/08\/myriam-jessier-eveI7MOcSmw-unsplash-1024x683.jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ath team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/allthingshospitality.com\/blog\/2022\/08\/new-feature-to-triple-google-ad-success\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/allthingshospitality.com\/blog\/2022\/08\/new-feature-to-triple-google-ad-success\/\"},\"author\":{\"name\":\"ath team\",\"@id\":\"https:\/\/allthingshospitality.com\/blog\/#\/schema\/person\/67bc5cde9ef75eccfdb090b626efa07d\"},\"headline\":\"Google Ads – Triple Your Success!\",\"datePublished\":\"2022-08-11T21:28:12+00:00\",\"dateModified\":\"2022-08-11T21:28:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/allthingshospitality.com\/blog\/2022\/08\/new-feature-to-triple-google-ad-success\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\/\/allthingshospitality.com\/blog\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/allthingshospitality.com\/blog\/2022\/08\/new-feature-to-triple-google-ad-success\/\",\"url\":\"https:\/\/allthingshospitality.com\/blog\/2022\/08\/new-feature-to-triple-google-ad-success\/\",\"name\":\"Google Ads - Triple Your Success! 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