{"id":122,"date":"2017-07-20T09:25:12","date_gmt":"2017-07-20T09:25:12","guid":{"rendered":"https:\/\/allthingshospitality.com\/blog\/?p=122"},"modified":"2019-04-18T20:40:52","modified_gmt":"2019-04-18T20:40:52","slug":"increase-exposure-snapchat-geofilters","status":"publish","type":"post","link":"https:\/\/allthingshospitality.com\/blog\/2017\/07\/increase-exposure-snapchat-geofilters\/","title":{"rendered":"Increase Exposure with Snapchat Geofilters"},"content":{"rendered":"

With its valuation now in the billions and growing daily, it\u2019s clear Snapchat isn\u2019t just a passing trend. Snapchat ads are viewed up to a million times per day and video views have now exceeded Facebook\u2019s. With over 160 million[1]<\/sup> daily active users worldwide who share over 9,000 \u2018snaps\u2019 every second, Snapchat has surpassed Twitter\u2019s user count. The diversity of the Snapchat audience is growing too, with 60% of its users between the ages of 18 and 34[2]<\/sup>.<\/p>\n

How can you leverage this powerful tool in your arsenal of social marketing tools? Geofilters is a great way to start.<\/p>\n

What are Geofilters?<\/strong><\/h3>\n

On-Demand Geofilters are image overlays with your design that users can add to their photos and videos when they are near your location. When the user selects your Geofilter your custom image overlay is applied to their Snap. The user then shares their Snap with their community, sharing your brand along with it, potentially extending your exposure to a whole new audience.<\/p>\n

Getting your own Snapchat Geofilter<\/strong><\/h2>\n

To get your business\u2019s Geofilter approved, there are basic guidelines you must follow. Visit Snapchat\u2019s Geofilters page for more on the Submission Guidelines<\/a>.<\/p>\n

The Design<\/strong>
\nThe right design is critical to getting the most out of your Snapchat Geofilter. Be true to your brand and get a unique look that will catch the user\u2019s eye. For the creatively gifted, there are several tools out there that can help you design your own Snapchat Geofilter. If creativity isn\u2019t your forte or you have better ways to spend your time, a professional designer can help bring your idea to life.<\/p>\n

The Location<\/strong>
\nOnce your design is complete you will need to decide on the \u2018fence\u2019 for your Geofilter. This \u2018fence\u2019 is the boundaries in which your Geofilter will be displayed. You must select a minimum of 20,000 square feet and stay under 5 million. The area you select will depend on your event or promotion. Typically it\u2019s a good idea to include 1 to 2 blocks beyond your location to get your event in front of users in the vicinity.<\/p>\n

The Time<\/strong>
\nWith a design and now a location, you must designate a time for the Geofilter to be live. It\u2019s best to add an hour or two before and after your event or promotion period. The specific range will depend on the goal of your event or promotion.<\/p>\n

The Results<\/strong>
\nAfter your Snapchat Geofilter has run its designated schedule you will have access to your Geofilter\u2019s analytics. See how many people viewed your Geofilter, how many people USED your Geofilter, and how many USERS were sent a \u2018snap\u2019 using your Geofilter.<\/p>\n

Need Help?<\/h3>\n

All Things Hospitality<\/strong><\/a>\u2019s team of professional designers can create a custom Snapchat Geofilter for your business\u2019s next event. ATH has put together the ideal Snapchat Package to affordably boost your social media exposure for your brand and event while your guests have fun!<\/p>\n

Our Geofilter Package is ideal for:<\/strong><\/p>\n